HealthQB · Discovery and evaluation

Mapping the user journey for a wearable and wellness startup

HealthQB, an early-stage digital health startup, built an app that worked with a Biostrap wristband to assess the health of people living with chronic pain, stress and anxiety. In its alpha launch, I led research that evaluated the app and the whole experience around it, following patients through four weeks of real use, alongside the practitioners treating them.

The problem

A new health app and wristband, with no evidence on how they fit into people's daily lives.

My role

Research lead; designed and ran the study end to end, working closely with the founders.

What I did

30+ interviews, a weekly audio diary and practitioner interviews over four weeks.

The impact

Changes that reduced drop-off, and a stronger focus on user experience.

A person wearing a fitness wristband showing a heart icon
  1. 01The question
  2. 02How I studied it
  3. 03What we learned
  4. 04From insight to decision
01 · The question

How do the app and wristband fit into the lives of people living with chronic pain?

The app asked a lot of patients: wear the wristband every night, answer questionnaires and check in daily for four weeks, then receive an assessment report. The team needed to know how well the app worked in daily life, where people lost motivation, and what would keep them going.

Baseline assessment
  • Wristband at night
  • Social and psychological questionnaires
  • Daily check-ins
4 weeksof wearing, answering and checking in
Assessment report

Results at the end of the program

The program behind the wristband

A biopsychosocial assessment linked biological, psychological and social factors to symptoms, and symptoms to personalised actions.

Assessment wheel with biological (breath, digestion, exercise, recovery, replenish), psychological (cognition, emotions, self beliefs, signals) and social (connection, community, environment) factors Diagram linking biological, social and psychological factors to symptoms such as indigestion, disconnect and stress, and on to personalised actions
  1. Question 1 · EvaluationHow well do the app and wristband work in real, daily use, and where do they get in the way?
  2. Question 2 · The journeyWhere in the experience, from the wristband at night to the final report, do people lose motivation?
  3. Question 3 · What's neededWhat does the app need to offer patients and practitioners to keep them engaged for weeks?
02 · How I studied it

A four-week study that followed people through the whole program

One interview couldn't capture a month of living with a device, so I interviewed each person several times across the program, along with a weekly audio diary of their positive and negative experiences with the app and wristband. This showed how motivation, pain and challenges changed as people progressed. I also interviewed practitioners about their needs, and what they wanted from the app.

I cross-checked interviews and diaries against usage data from the operations and data teams, so the journey reflected what people did, not only what they remembered.

Designing for this group

People living with pain and anxiety have limited energy, and good and bad days. I shaped the study around that.

Audio, not writing

A short weekly audio diary let people share a moment, even on a bad day.

Flexible sessions

Interviews were scheduled around people's energy and symptoms.

A trusted route

We recruited through their practitioners, people they already trusted.

Interviews3 to 4 with each person, tracking change over time
Audio diaryWeekly reflections on positive and negative experiences
PractitionersTheir needs, and what they wanted from the app
Journey mapCross-checked with usage data
Who took part
People living with chronic pain

Some also living with depression or anxiety, using the product in their own homes.

For the full four weeks

Each person took part from the first night to the final report.

Practitioners

People who treat these conditions, who tested the program with their patients and helped us reach them.

03 · What we learned

What kept people going, and what got in the way

Real use in the alpha showed where the experience could better support people through four weeks of daily effort.

Try it: walk through the experience

Select each step to see what got in the way, and what changed.

My central recommendation

Design for engagement after the novelty wears off

What keeps people going for weeks is seeing a return on their daily effort, in a routine that fits lives already shaped by pain and anxiety.

The evidence
  • People saw little visual feedback during the program
  • The program felt too long
  • The value of taking part wasn't clear to everyone
What to change
  • A progress diagram and a daily score
  • A shorter assessment period, and flexible reminders
  • Clear content on what the program offers, and why it matters
04 · From insight to decision

Changes across product, health, data and marketing

The founders' focus was the science: the psychological assessment and the sleep data. I brought patients' experience into those decisions, showing that the product only worked if people kept using it, day after day, long after the novelty wore off. Along the way, user experience became part of how the team made decisions.

Each insight went to the team that could act on it, and together the changes helped reduce drop-off.

InsightTeamWhat changed
Little visual feedback during the programProductA progress diagram and daily score
The program felt too longDataHealthA shorter assessment period
Frustration with the wording, length and timing of assessmentsHealthRevised questionnaires
The value of the program was unclearMarketingNew educational content
The wristband was hard to syncDataOperationsIssue reported to the device partner
A closer look at what I delivered

Empathy map: patients

Who joined the alpha, what they hoped for, and how they found the program.

Issues
  • Recovering from a car accident
  • Concussion
  • Sport injury
  • Chronic headache
  • Sleep issues
PatientsAges 33 to 57Average age 45All working full timeMostly physically active
Practitioners they were seeing
  • Kinesiologist
  • Physiotherapist
  • Naturopath
  • Osteopath
Expectations
  • Improve mood
  • More energy
  • Better sleep quality
  • Longer sleep
  • Reach athletic goals
  • Better general health
Why they started
  • Recommended by a practitioner they trusted
  • Curiosity
  • Data about their heart rate variability
How much they knew about the program

Very little. Most were curious, or referred by a practitioner, hoping it would give them “something” to improve their situation.

The risk

Vague expectations could turn into disappointment if the program didn’t help, and for paying users, damage trust in the program.

User journey: the overall experience

Where the experience helped, where it got in the way, and what I recommended.

Pain pointWhat workedWhat they wantedFeelingIn their wordsRiskRecommendation
Engagement
  • No feedback
  • No education
  • People liked warm language, such as “We love you”
  • Little attachment or engagement
  • Overusing warm language may sound insincere
  • Give feedback and interaction, and explain why each step matters and how it leads to results
Expectations
  • Easy to use
  • Understandable without the practitioner’s help
  • See results often, and compare them over time
  • Know when they’re pushing too hard or not enough
  • Learn how to get the most benefit, and about their body
Messaging
  • Limited information about the program and the outcome
  • “I don’t have a clear understanding of what it is supposed to help me with, I feel a bit in the dark with this.”
  • Hard to build a trusting relationship with the program
  • A clear message, concrete examples of outcomes, and a sample report up front
Concerns
  • Self-disclosure and the fear of being judged
  • Ambiguity about the program, its benefits and results
  • Answers that are socially acceptable, not people’s real mood
  • Reassure people that no one else sees their data, and that it’s processed anonymously
Wording
  • Different words with similar meanings, like fatigue and tired
  • Not enough context, double negatives and unfamiliar words
  • Confusion and annoyance
  • “If I say to you, how untroubled are you? You just asked me, are you troubled?”

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