Recently: Customer Zero, Employee Experience. I led and co-led studies on how employees use Copilot and AI agents, where these tools create value, and what holds adoption back. A company-wide study mapped AI's value across 9 role clusters; another shaped agentic tools to support designers' workflow. I also contributed to analyzing monthly surveys sent across the company.

Where I started: Windows and the Microsoft Store. Discovery, concept and usability studies ahead of the Windows 11 launch, from the Paint and Notepad redesigns to Focus Sessions and the Microsoft Store, plus coaching product managers to run their own research.

Lead researcher in Unity's consumer org, during the company's first move into consumer products. I led generative and evaluative research for 6 product teams across a new social platform for PC gamers, trust and safety, content creators and hobbyist modding, and drove and contributed to research operations, coaching and peer reviews.

At an early-stage digital health startup, I led research to understand target users and evaluate its program, a Biostrap wristband paired with HealthQB's companion app, in real life. I mapped the full user journey through interviews and audio diaries, turned it into design recommendations, and coached a non-researcher to run their own studies.

Because of my PhD research with children and families, I was offered an internship at Google's headquarters to run studies with parents and children for Google Family Link. Recommendations from the study I led contributed to the team's understanding of how parents want to manage their children's gaming on devices.

During my PhD in Human-Computer Interaction, and as a research assistant alongside it, I conducted multiple studies on how technology can help people and families connect across distance. My PhD focused on young children, parents and grandparents, and centred on G2G, a working video messaging calendar I designed, built and evaluated with families.

I led a multi-phase study on how people share media during video calls, and built Media2gether with a designer and a developer: a working Skype prototype for viewing and pointing at photos and videos together, which I then evaluated.

At a national digital health innovation hub, I advised the organization on user research strategy and guided digital health startups on research design, methods and evidence generation. I also led UX research for client organizations, building research plans and proposals with their stakeholders.